Tourism Winnipeg is the city’s official destination marketing organization. Our mission is to facilitate a healthy, prosperous, responsible and fully-integrated tourism industry that enhances the city of Winnipeg’s economic growth, increases visitation and delivers the best possible visitor experience.

We lead the city’s destination sales and marketing efforts, conduct tourism research, act as the industry’s advocate and liaison, create partnership opportunities, collaborate with industry, leverage travel media, lead city bids and proposals and provide visitor information. Tourism Winnipeg is focused on business development that attracts meetings, conventions, sports and special events, travel trade and leisure visitors.

Tourism is a key economic driver for the city of Winnipeg, generating more than 12,000 jobs, and representing approximately 2.8 million visitors each year resulting in an estimated $506 million in direct expenditures.

Goals of Tourism Winnipeg

To promote the city of Winnipeg as a desirable four-season tourist destination

• To operate with greater effectiveness and efficiency and increase return on investment

• To improve tourism capacity and capability creating more meaningful connections for visitors seeking authentic experiences

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